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Privacy Policy

Privacy Policy

1) Information about the collection of personal data and contact information of the data controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data are any data with which you could be personally identified.

1.2 Ifbi INT`L FOOD & BEVERAGE IMPORT GmbH, Sickingenstraße 20-28, 10553 Berlin, Germany, Tel.: +49 (0) 30 284 700-0, Fax: +49 (0) 30 284 700-77, Email: kontakt@if-bi.com, is responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR). The data controller responsible for the processing of personal data is the natural or legal entity who alone or together with others decides on the purposes and means of processing personal data.

1.3 The data controller has appointed a data protection officer, who can be contacted as follows: Data protection officer; ifbi INT`L FOOD & BEVERAGE IMPORT GmbH, Sickingenstrasse 20-28, 10553 Berlin; Email: datenschutz@if-bi.com

1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string "https://" and the lock icon in your browser's address bar.

2) GDPR definitions

The terms used in this Privacy Policy derive from the GDPR legal text. The definitions from Article 4 GDPR can be viewed at https://dejure.org/gesetze/DSGVO/4.html .

3. Data collection when visiting our website

When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data which your browser transmits to our server (known as "server log files"). When you visit our website, we collect the following data which are technically necessary for us to display the website to you:

  • Our visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you accessed the page

  • Browser used

  • Operating system used

  • IP address used (if applicable, in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. We reserve the right, however, to check the server log files subsequently, in the event that concrete evidence should point to illegal use.

4) External hosting

We use the website building kit system from AIXPRO, a service of dogado GmbH,

Saarlandstraße 25, 44139 Dortmund for the purpose of hosting and displaying the website on the basis of processing on our behalf. All data collected on our website are processed on the servers of dogado GmbH, which are located in a certified data centre in Germany. Further information on data protection at dogado GmbH can be found on the following website: https://www.dogado.de/legal/datenschutz

The scope of the processing of personal data is shown below. Further processing on servers other than those of dogado GmbH mentioned above will only take place within the framework specified below.

5) Cookies

In order to make your visit to our website more pleasant, and to enable you to use certain functions, we use "cookies" on certain pages. These are small text files, which are stored on your end device. Some of the cookies we use are deleted after the browser session, that is, after you close your browser (so-called session cookies). Other cookies remain on your computer and enable us to recognise your browser on your next visit (so-called persistent cookies). If cookies are used, they collect and process certain user information on an individual level, such as browser and location data, as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie in question. You can see how long respective cookies are stored for in the overview in the cookie settings section of your web browser.

Partly, the cookies serve to simplify the order process (e.g. saving the contents of a virtual shopping cart for a later visit to the webpage) by storing settings. If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR to implement the contract or in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or according to Art. 6 para. 1 lit. f GDPR to preserve our legitimate interests regarding the best possible functionality of the website and a customer-friendly and efficient design of the visit to the webpage.

You can set your browser so that you are informed about the use of cookies and decide individually on whether to accept them, or whether to deactivate the acceptance of cookies either in certain cases or completely. Each browser differs in the way it manages the cookie settings. This is described in the Help menu of each browser, which explains how to modify your cookie settings. You can find these for each browser under the following links:

Please note that the functionality of our website may be limited if cookies are not accepted.

6) Data transfer to third countries

For this website to function, some data may have to be transferred to third parties for processing and analysis in some cases. We make sure that the processing and storage of your data takes place in the European Union or within the European Economic Area.

In justified exceptional cases, however, we have to use tools and services from providers based in third countries. Third countries are countries that are neither in the European Union nor in the European Economic Area. In these exceptional cases, we take necessary measures, such as so-called EU standard contractual clauses, to ensure that an appropriate level of protection is maintained.

Some third countries are not safe third countries within the meaning of European data protection law, as companies in these countries may be obliged to release personal data to security authorities. In these exceptional cases, those affected have no opportunity to take legal action against them. We point out that we have no influence on these activities.

7) Contact

Personal data are collected if we are contacted (e.g. via contact form or email).
The information collected in the case of a contact form can be seen from the contact form in question. These data are stored and used solely for the purpose of responding to your enquiry and the associated technical administration. The legal basis for the data processing is our legitimate interest in responding to your enquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and provided that there are no legal storage obligations to the contrary.

8) Data processing when opening a customer account and for contract processing

According to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you inform us of this for the execution of a contract or when opening a customer account. The type of data collected is indicated in the respective input forms. You may delete your customer account at any time and this can be done by sending a message to the above-mentioned address of the data manager. We store and use the information communicated by you for the fulfilment of contractual obligations. After complete processing of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by our site.

9) Use of customer data for direct advertising

9.1 - Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Any other further information is voluntary and is used to address you personally. We use the "double opt-in procedure" for sending the newsletter. This means that you will only be sent an email newsletter if you have explicitly confirmed that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive future newsletters by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any possible misuse of your email address at a later point in time. The data collected by us when registering for the newsletter will be used exclusively for the purposes of advertising in the form of the newsletter. You can unsubscribe at any time via the link provided in the newsletter or by an appropriate message to us. After you unsubscribe, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to the further use of your data, or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.

9.2 - Sending newsletters via ActiveCampaign

Our email newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA ("ActiveCampaign"), to whom we pass on the data you provided when registering for the newsletter. The transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in the use of a promotionally effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) are stored on ActiveCampaign's servers in the USA.

ActiveCampaign uses this information to send and statistically analyse the newsletter on our behalf. For the analysis, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel files, which are stored on our website. This allows us to determine if a newsletter message has been opened and which links, if any, have been clicked on. Using so-called conversion tracking, we can also analyse whether a predefined action (e.g. purchasing of a product on our website) takes place after the link in the newsletter has been clicked on. Technical information (e.g., time of access, IP address, browser type and operating system) is collected as well. The data are collected using pseudonyms exclusively, and are not linked to any further personal data of yours; direct association with information related to your personal identity is impossible. These data are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to ensure that the content of future newsletters better matches the interests of recipients.

If you wish to object to the analysis of these data for statistical analysis purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with ActiveCampaign, with which we oblige ActiveCampaign to protect our customers' data and not to pass them on to third parties.

You can view the Privacy Policy of ActiveCampaign here: https://www.activecampaign.com/privacy-policy

9.3 - Sending newsletters via Sendinblue

Our email newsletters are sent via the technical service provider Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin, to whom we pass on the data you provided when registering for the newsletter. The transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in the use of a promotionally effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. email address) are stored on Sendinblue's servers in the EU.

Sendinblue uses this information to send and statistically analyse the newsletter on our behalf. For the analysis, the emails sent contain so-called web beacons or tracking pixels, which are one-pixel files, which are stored on our website. This allows us to determine if a newsletter message has been opened and which links, if any, have been clicked on. Technical information (e.g., time of access, IP address, browser type and operating system) is collected as well. The data are collected using pseudonyms exclusively, and are not linked to any further personal data of yours; direct association with information related to your personal identity is impossible. These data are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to ensure that the content of future newsletters better matches the interests of recipients. If you wish to object to the analysis of these data for statistical analysis purposes, you must unsubscribe from the newsletter.

Furthermore, Sendinblue can use this data in accordance with Art. 6 para. 1 lit. f GDPR itself due to its own legitimate interest in the needs-based design and optimisation of the service as well as for market research purposes, for example to determine from which countries the recipients come. However, Sendinblue does not use the recipient data of our newsletter to approach recipients directly, nor do they pass the information on to third parties.

We have concluded a data processing agreement with Sendinblue, with which we require Sendinblue to protect the data of our customers and not to pass them on to third parties.

You can view Sendinblue's data protection regulations here: https://de.sendinblue.com/legal/privacypolicy/

9.4 - Advertising by post

On the basis of our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 para. 1 lit. f GDPR and to use it for sending interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the data controller.

10) Data processing for order processing

10.1 To process your order, we work together with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data are transferred to these service providers in accordance with the following information.

The personal information collected by us will be passed on to the transport company commissioned with delivery within the framework of fulfilling the contract, as far as this is necessary for delivering the goods. We will pass on your payment information to the commissioned credit institution within the framework of processing payment, if this is necessary for processing payment. If payment service providers are used, we will hereinafter explicitly inform you thereof. The legal basis for the transfer of these data is Art. 6 para. 1 lit. b GDPR.

10.2 We work with external shipping partners to fulfil our contractual obligations to our customers. We give your name and your delivery address and, if necessary for the delivery, your phone number, exclusively for the purpose of the delivery of goods (Art. 1 lit. b GDPR) to a shipping partner selected by us.

10.3 Use of payment service providers (payment services)

- SOFORT (IMMEDIATE PAYMENT)

If you select the payment method "SOFORT" (immediate payment), payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to which we will provide your information communicated during the ordering process in addition to the information about your order Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com/sofort/datenschutz .

- TeleCash (credit card payment)

If you decide to pay by credit card, the payment will be processed by the payment service provider TeleCash GmbH & Co. KG, Marienbader Platz 1, 61348 Bad Homburg (hereinafter referred to as "TeleCash"), to whom we will pass the disclosed information within the framework of the ordering process along with the information concerning the order according to Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider TeleCash and only insofar as it is necessary for this purpose.

You can find more information about TeleCash's data protection regulations at the following Internet address: https://www.telecash.de/datenschutz/

- TeleCash (direct debit)

If you choose the payment methods "purchase by direct debit" and/or "purchase on account", you will be asked to specify your personal data (first and last name, street, house number, postcode, city, phone number and, when purchasing by direct debit, the specified account details). In order to preserve our legitimate interest in determining the solvency of our customers, we will pass on this data in accordance with Art. 6 para. 1 lit. f DSGVO for the purpose of an identity and credit check to the payment service provider TeleCash GmbH & Co. KG, Marienbader Platz 1, 61348 Bad Homburg (hereinafter referred to as "TeleCash").

TeleCash checks on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or bad debt risks. In addition to internal TeleCash criteria in accordance with Art. 6 para. 1 lit. f GDPR, identity and credit information from external credit agencies can also be included.

The credit information may contain probability values ​​(so-called score values). When score values are ​​included in the results of the credit check, they are based on a scientifically established mathematical and statistical method. Among others, address data are included in the calculation of the score values. You can find more information about TeleCash's data protection regulations at the following Internet address: https://www.telecash.de/datenschutz/

You can object to this processing of your data at any time by sending a message to the controller for data processing or to TeleCash. However, TeleCash may still be entitled to process your personal data if this is necessary for contractual payment processing.

11) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which is owned by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, does not begin storing user information until the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider uses "YouTube" cookies to collect information about user behaviour. According to "YouTube", these serve, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive practices. If you are logged in to Google, your information will be directly associated with your account when you click on a video. If you do not wish to be associated with your profile when using YouTube, you must first log out before clicking the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. An evaluation of this nature is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in the placement of personalised advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.

Regardless of the playback of the embedded videos, every time this website is accessed, a connection to Google's network is established, which can trigger further data processing operations without our influence.

Further information on data protection at "YouTube" can be found in the provider's data protection policy at: https://www.google.de/intl/de/policies/privacy/

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent with future effect at any time. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website under Statistics & Tracking/Tracking. You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

12) Online marketing

12.1 - Facebook pixel for the creation of custom audiences (with Cookie Consent tool)

The so-called "Facebook pixel" of the social network Facebook is used within our online offer, which is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page is appended by Facebook pixel. If our site allows data to be shared with Facebook via pixel, this URL parameter is written into the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook pixel and enables the data to be forwarded to Facebook.

With the help of Facebook pixels, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have certain traits (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. This enables us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").

The data collected on you remain anonymous to us, so they do not provide us with any information about the identity of the user. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook Privacy Policy ( https://www.facebook.com/about/privacy/ ). The data can enable Facebook as well as its partners to switch on advertising within and outside Facebook.

The data processing associated with the use of the Facebook pixel only takes place with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent with future effect at any time. In order to exercise your revocation, remove the tick next to the setting for the item "Statistics & Tracking/Analytics" in the "Cookie Consent Tool" integrated into the website. You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

12.2 - Use of Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We are interested in showing you advertisements which are of interest to you, in order to make our website more interesting for you and achieving a fair calculation of incurring advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files which are saved on your computer system. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that you clicked on the ad and proceeded to that page. Each Google Ads customer has a different cookie. Thus, cookies cannot be tracked using the website of Google Ads customers. The information obtained using conversion cookies is used to create conversion statistics for Google Ads customers who have opted into conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information which can be used to identify you personally. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google conversion tracking cookie by changing your browser settings under the keyword "User settings". By doing so, you will not be included in the conversion tracking statistics. We use Google Ads because of our legitimate interest in a targeted advertising according to Art. 6 para. 1 lit. f GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the US.

The following website provides more information about Google's data protection regulations: http://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not or may only be used to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent with future effect at any time. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website under "Statistics & Tracking/Analytics" or, alternatively, follow the option described above to make a revocation. You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

13) Web analytics services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analysis service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your device and that enable your use of the website to be analysed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC. server in the US.

This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymisation of the IP address by truncating and excludes a direct personal relationship. Your IP address will be truncated by Google within the Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google LLC. server in the United States and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and provide additional services associated with the use of the website and internet to the website operator. In doing so, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with any other data held by Google.

All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us your express consent to this in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your website visit.

You can revoke your consent with future effect at any time. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website under "Statistics & Tracking/Tracking". You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

We have concluded an order processing agreement with Google for the use of Google Analytics, with which Google is obliged to protect the data of our website visitors and not to pass them on to third parties.

For the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

14) Retargeting/remarketing/tell-a-friend advertising

Google Ads remarketing

Our website uses the functions of Google Ads remarketing. With this, we advertise this website using the Google search results as well as third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google places a cookie in the browser of your terminal device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Any additional processing will only take place if you have agreed with Google that your internet and app browsing history will be linked to your Google Account and information from your Google Account will be used to personalise ads you see on the internet. If you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to form target groups. When using Google Ads remarketing, personal data may also be transmitted to the servers of Google LLC. in the US.

You can permanently object to the use of cookies by Google Ads remarketing by downloading and installing the browser plug-in from Google, which is available under the following link:

https://www.google.com/settings/ads/onweb/

Further information and the data protection regulations regarding advertising and Google can be viewed here: https://www.google.com/policies/technologies/ads/

As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent with future effect at any time. In order to exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website under "Statistics & Tracking/Analytics" or, alternatively, follow the option described above to make a revocation. You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

15) Tools and miscellaneous

15.1 - Cookie consent tool

This website uses a cookie consent tool to obtain effective user consent for cookies that require consent and cookie-based applications.

By integrating a corresponding JavaScript code, users are shown a banner when they visit the page, in which consent for certain cookies and/or cookie-based applications can be given by ticking the box. The tool blocks the setting of all cookies that require consent until the respective user gives consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user after consent has been given.

So that the cookie consent tool can clearly assign page views to individual users and individually record and save the consent settings made by the user, particular user information is collected by the cookie consent tool, when our website is accessed, and stored as a cookie in the user's browser.

This data processing takes place in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and hence in a legally compliant shaping of our website.

Another legal basis for the data processing described is also Art. 6 para. 1 lit. c GDPR. As the controller, we are obliged to make the use of technically unnecessary cookies dependent on the respective consent or users.

You can get to our "Cookie Consent Tool" at any time via the "Cookie settings" item in the footer of our website.

15.2 - Google web fonts

This page uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") to display fonts in a uniform way. When you open a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

To do this, the browser you use must connect to Google's servers. This can also result in the transmission of personal data to the servers of Google LLC. in the US. In this way, Google learns that our website has been accessed via your IP address. The use of Google web fonts is in the interests of a consistent and attractive presentation of our online offerings. This constitutes a legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a default font will be used by your computer.

Further information about the handling of user data can be found at https://developers.google.com/fonts/faq and in Google's Privacy Policy at: https://www.google.com/policies/privacy/

15.3 - Google Tag Manager

This website uses Google Tag Manager. Using this service, website tags can be managed over an interface. The Google Tool Manager only implements tags. This means that no cookies are used, and personal data are not collected. The Google Tool Manager triggers other tags that capture data again, if necessary. However, Google Tag Manager does not access this data. If deactivation occurs at domain or cookie level, it remains in use for all tracking tags, insofar as they are implemented with Google Tag Manager.

15.4 - Zendesk

To process customer enquiries, we use the Zendesk ticket system, a customer service platform from Zendesk Inc., 300 989 Market Street, San Francisco, CA 94102 (hereinafter referred to as "Zendesk"). For this purpose, all data necessary for the request (such as surname, first name, email address and telephone number) are recorded and processed via our website.

We have concluded an order processing contract with Zendesk, with which we oblige Zendesk to use user data to process enquiries exclusively within the framework of EU data protection standards. The personal data provided by the user by email or via the contact form on our website for the purpose of processing their request will not be passed on to third parties by Zendesk and will only be used for the technical processing of the requests.

The specified data and the message history with our customer service are stored by us for follow-up questions or for the purpose of later contact and are treated confidentially. The processing of the data entered in the contact form is based on the consent of the user in accordance with Art. 6 para. 1 lit. a GDPR.

Messages sent to us will be deleted if you request us to do so, or the purpose for data storage no longer applies and there are no longer any statutory retention requirements.

16) Rights of the affected parties

16.1 The applicable data protection law grants you comprehensive rights of the data subject (rights of information and intervention) with respect to the data controller concerning the processing of your personal data, about which we inform you below:

  • Right to information pursuant to Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or, as the case may be, the planned storage period or the criteria for determining the duration of the storage, the existence of a right to rectification, deletion, restriction of processing, objection to processing, a complaint to a supervisory authority, the origin of your data if these were not collected by us from you, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope concerning you and the desired effects of such processing, as well as your right to be informed of the guarantees provided in accordance with Article 46 GDPR for the transfer of your data to third countries;

  • Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data relating to you and/or completion of your incomplete data stored by us;

  • Right to deletion in accordance with Art. 17 GDPR: You have the right to require the deletion of your personal data when the conditions of Art. 17 para. 1 GDPR are met. However, this right shall not exist, in particular, if the processing is required for exercising the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to assert, exercise or defend legal claims;

  • Right to restrict the processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the contested accuracy of your data is verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims, after we no longer need this data once the purpose has been achieved or if you have filed an objection for reasons based on your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh this;

  • Right to notification pursuant to Art. 19 GDPR: If you have exercised your right to rectification, deletion or restrict processing vis-a-vis the controller, this party is obliged to inform all recipients to whom the personal data that concerns you have been disclosed of this correction or deletion of the data or restriction on processing, unless this proves impossible or involves a disproportionate effort. It is your right to be informed of these recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, current and machine-readable format or to request their transfer to another controller, insofar as this is technically feasible.

  • Right to revocation of consent according to Art. 7 para. 3 GDPR: You have the right to withdraw previously issued consent to the processing of data at any time with effect for the future. If you withdraw consent, we will delete the data concerned without delay, provided that there is no legal basis for further processing without consent. The revocation of consent shall not affect the legality of processing based on consent before the withdrawal thereof;

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you is contrary to the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you reside, work or where the suspected infringement took place, without prejudice to any other administrative or judicial remedy.

16.2 - RIGHT OF OBJECTION

IF, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS THAT ARISE FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR THE PURPOSES OF DIRECT MARKETING.

17) Duration of the storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and, if relevant, additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, these data are stored until the data subject concerned revokes their consent.

If there are statutory retention periods for data that are processed within the scope of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, these data are routinely deleted after the retention period has expired, provided that they are no longer required to fulfil or initiate a contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, these data are stored until the data subject exercises their right of objection in accordance with Art. 21 para. 1 GDPR, unless we can prove compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, these data are stored until the data subject exercises their right of objection in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

 
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